The new office was in a busy thoroughfare a short distance from Regent Circus, now
known as Oxford Circus. A steady stream of passers by stopped to stare at the window
displays. The office had a fine frontage with lots of space in the basement. On the
ground floor was the showroom with demonstration rooms and salesman’s offices. On
the first floor was sited the Treasurer's office where most of the clerical work
was done. The other floors held the typewriters room and the NCR Training School.
Another excellent feature of the new premises was the side entrance for the delivery
In 1902, Mr D.W Saxe, formerly assistant sales manager for America and Canada was
made Managing Director of the British Company. All this time the staff were steadily
By April 1903 there were 18 salesmen at work in and around London. Fourteen of them
worked from the Oxford Street office,and Broughams (horse drawn carriages) awaited
outside each day. NCR arranged to purchase one or to Surreys of their own. These
had plenty of space for registers but were very difficult to do a three point turn
in the narrow London Streets.
News came from Dayton that nine specially built NCR wagons would be made available
for the London Agents. When they arrived they created quite a lot of attention in
the London Streets. The rear of the vehicle had hinged hoods which could be opened
up to leave the storage area entirely exposed to allow easy access to two registers.
At the front of the vehicle was a sliding baseboard next to the driver. This could
carry another register if needed.
1903 The NCR Waggons arriving in Oxford Street from the docks
The Oxford Street Window Display 1902.
"Westminster Gazette," of November 21st, on the subject of the window display at
the London Office.
The Head Office Sales Training School December 1902
In 1904 a new office block was leased at Tottenham Court Road to make more room for
the ever expanding business.
The Dayton Waggon
This display is known as the "Up-hill Display."
"MONEY-MAKING IS UP-HILL WORK."
In the matter of "window displays," as they are technically called, it would he difficult
to equal the ingenuity shown by an American firm whose window in Oxford-street is
just now absorbing the attention of a Constant crowd. On an inclined baize-covered
board seven coloured balls are continually striving to roll up-hill, apparently without
external assistance. Six of these balls roll themselves up to varying points, and
then give up the struggle and run back. The seventh, inscribed with the name of the
firm, the National Cash Register company, always managing to beat its competitors,
reaches the top, rolls along a runway and descends by a side track to the common
starting point. A card. inscribed "Money-making is up-hill work, but National users
always succeed," points the moral. The company is very proud of this fascinating
device, which is the latest product of its thinking department in America. Electro-magnets
supply the motive power behind the balls, which really appear to the man in the street
to he possessed of supernatural intelligence.