Head Office - Oxford Street

1902 NCR 124 Oxford Street, London.

Sales & Administration

Cash Register Showroom

The Mailing Room 1902

124 Oxford Street

The new office was in a busy thoroughfare a short distance from Regent Circus, now known as Oxford Circus. A steady stream of passers by stopped to stare at the window displays. The office had a fine frontage with lots of space in the basement. On the ground floor was the showroom with demonstration rooms and salesman’s offices. On the first floor was sited the Treasurer's office where most of the clerical work was done. The other floors held the typewriters room and the NCR Training School. Another excellent feature of the new premises was the side entrance for the delivery of goods.

In 1902, Mr D.W Saxe, formerly assistant sales manager for America and Canada was made Managing Director of the British Company. All this time the staff were steadily increasing.

By April 1903 there were 18 salesmen at work in and around London. Fourteen of them worked from the Oxford Street office,and Broughams (horse drawn carriages) awaited outside each day. NCR arranged to purchase one or to Surreys of their own. These had plenty of space for registers but were very difficult to do a three point turn in the narrow London Streets.

News came from Dayton that nine specially built NCR wagons would be made available for the London Agents. When they arrived they created quite a lot of attention in the London Streets. The rear of the vehicle had hinged hoods which could be opened up to leave the storage area entirely exposed to allow easy access to two registers. At the front of the vehicle was a sliding baseboard next to the driver. This could carry another register if needed.

1903 The NCR Waggons arriving in Oxford Street from the docks

The Oxford Street Window Display 1902.

"Westminster Gazette," of November 21st, on the subject of the window display at the London Office.

The Head Office Sales Training School December 1902

In 1904 a new office block was leased at Tottenham Court Road to make more room for the ever expanding business.

The Dayton Waggon

This display is known as the "Up-hill Display."

London-Tottenham Court Road

"MONEY-MAKING IS UP-HILL WORK."

In the matter of "window displays," as they are technically called, it would he difficult to equal the ingenuity shown by an American firm whose window in Oxford-street is just now absorbing the attention of a Constant crowd. On an inclined baize-covered board seven coloured balls are continually striving to roll up-hill, apparently without external assistance. Six of these balls roll themselves up to varying points, and then give up the struggle and run back. The seventh, inscribed with the name of the firm, the National Cash Register company, always managing to beat its competitors, reaches the top, rolls along a runway and descends by a side track to the common starting point. A card. inscribed "Money-making is up-hill work, but National users always succeed," points the moral. The company is very proud of this fascinating device, which is the latest product of its thinking department in America. Electro-magnets supply the motive power behind the balls, which really appear to the man in the street to he possessed of supernatural intelligence.